The Ultimate Guide: Innovative Marketing Tactics for Cyber Monday

Cyber Monday is a major event in the annual sales calendar, turning the digital marketplace into a hotbed of deals. Are you ready to stand out? This guide arms you with top Cyber Monday marketing strategies to put your store in the spotlight. Embrace these tactics to make the biggest shopping day of the year your biggest success yet. Let’s get started!

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Cyber Monday: The E-Commerce Spectacle

Cyber Monday has become the zenith of online shopping, particularly for e-commerce brands. In 2020, the event generated over $10.8 billion in sales, marking a 4% increase from the previous year. With each passing year, consumer expectations soar, anticipating a plethora of deals that you, as a retailer, must fulfill.

Strategizing for the Busiest Shopping Days

What strategies can you employ to leverage the busiest shopping days of the year effectively? It’s about indulging your customers with more than just deals; it’s about creating an unforgettable shopping experience.

A Guide to Winning Cyber Monday

This guide is crafted to assist you in preparing for Cyber Monday, ensuring you extract maximum value from this pivotal holiday. Discover the leading marketing trends and learn from top brand examples to excel in your Cyber Monday endeavors.

The E-Commerce Revolution

What is Cyber Monday?

Cyber Monday is the crowning jewel of the shopping year for e-commerce retailers, taking place on the Monday following Thanksgiving. Originating in 2005 by the National Retail Federation, Cyber Monday was established to inspire a surge in online shopping, extending the consumer excitement from Black Friday.

Significance for Small Retailers

This day holds particular importance for small retailers. It provides a platform to compete with larger stores, enhancing revenue streams without the dependency on expansive paid advertising. Cyber Monday represents a golden chance to elevate brand recognition and improve conversion rates.

Long-Term Benefits

Beyond the immediate sales boost, Cyber Monday offers a strategic opportunity to enhance the customer experience through exclusive deals, fostering long-term online sales growth and customer loyalty.

Black Friday vs. Cyber Monday: What’s the Deal?

Black Friday has always been a big deal for in-store shopping. But now, Cyber Monday is stepping up as the online version, and it’s catching up fast.

Black Friday is the day after Thanksgiving (fourth Thursday of November), and Cyber Monday is the next Monday. Lots of stores make it a four-day shopping spree. And now, Black Friday isn’t just for physical stores anymore. Shoppers expect to keep their carts full for all four days.

So, Black Friday and Cyber Monday often blend into one big event, known as BFCM. Sometimes, the sales even go past Cyber Monday if online stores decide to keep the deals coming.

Cyber Monday 2022: What’s Changing?

Every year, Cyber Monday gets bigger and better. With new tech and more people shopping on their phones, you’ve got to step up your marketing game.

Here are some trends from last year that you should jump on:

Going Omnichannel

More people are shopping on their phones. Last year, over 61% of online buys were made on a phone, up 27% from the year before. Your old email campaign isn’t going to cut it anymore. Try mixing it up with a text campaign, Facebook/Whatsapp chat messages, and social media ads.

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Customer Service: Go All In

Online shopping got a big boost during the pandemic. With more options and increased competition, consumers have become really picky.

Check out these stats:

86% of shoppers are willing to pay more for a great customer experience
49% of shoppers have made impulse purchases after receiving a more personalized experience
Two-thirds of companies compete primarily on the basis of customer experience

Personalization: The Key to Success

A winning strategy for Cyber Monday has to focus on personalization and providing a positive brand experience for every customer. Personalization can include sending personalized product suggestions to your email list, personalizing your confirmation email, promotional emails, email popups, and coupon codes, and optimizing every touchpoint along the customer journey.

Cyber Monday Marketing Ideas

Cyber Monday is a great opportunity to attract potential customers, increase customer retention rates, and boost customer engagement. You need effective marketing tactics to make the most of the shopping day. Here are some ideas for the perfect advertising campaign this Cyber Monday:

1. Bundle Up

One of the best ways to grab the attention of Cyber Monday customers looking for special deals is to bundle your products. You can create gift sets for the holiday season, or group similar items and offer a discount.

Bundles can increase your average order value and encourage customers to buy more than they usually would.

You can also create gift guides for your customers. A gift guide is especially effective during the holiday season, as it helps shoppers figure out what to buy for their loved ones. You could even start a gift guide series.

Creating bundle deals and offering one-plus-one deals also increase engagement and lead to better conversion rates. Create special bundles for your regular customers based on their search history. This is a great way to keep them close and retain them as loyal customers.

For example, in 2021, Nintendo bundled a console, a carrying case, two games, and three months of their online service for people looking to catch up on some gaming during the holiday season.

Pro tip: Looking for the right influencers? Try using an influencer marketing tool.

4. Free Shipping: A Big Draw

Free shipping is a great way to get online shoppers to buy your products. In fact, studies show that 66% of consumers expect free shipping on all online orders.

You can offer free shipping on all products or set a minimum order value for free shipping. Either way, it’s a great way to clear out stock, draw attention to underperforming products, and give something extra to your customers.

For example, in 2021, the online retailer Baggu offered a bunch of discounts plus free shipping for US orders over $30, attracting a wider group of shoppers.

5. Get Your Email Marketing Campaigns Ready

You should get all your email marketing campaigns ready well before the holiday season starts. All emails should have personalized, catchy subject lines. Use up to five words and choose them carefully because they can make or break your email campaign.

Make sure to educate your customers and present your special offers clearly and directly.

Start sending a series of emails a few weeks before to build hype and get your customers ready. It’s also important to have a series of abandoned cart emails. These will remind customers of the products in their shopping cart and reduce the shopping cart abandonment rate.

For example, Huckberry created a nostalgia-evoking email marketing campaign to get shoppers to spend more.

6. Launch a Loyalty or Rewards Program

Cyber Monday is an excellent opportunity to offer exclusive, holiday-themed rewards to members of your loyalty or rewards program. These rewards could be in the form of additional discounts or a gift with purchase. You could also establish several tiers and offer more valuable gifts for each tier.

It’s also important to reward big spenders. You can offer them similar gifts that you offer to your VIP online shoppers and provide a more favorable return policy.

For instance, last year, Lego offered their VIP members a discount on vouchers exclusively for Black Friday and Cyber Monday.

7. Create a Sense of Urgency

Another effective marketing strategy is to display a countdown timer on your website before and during Cyber Monday. This is a fantastic way to showcase your special offers and instill a sense of urgency.

You can also indicate that your stocks are limited. This further amplifies the sense of urgency, fosters more customer engagement, and provides additional motivation for shopping.

For example, you can use tools like Privy or Sumo to set up urgency notifications for your Shopify store. Another excellent solution is the Hurry Time plugin for WordPress, which allows you to display a unique countdown timer for each store visitor.

Here’s an example from Doc Martens:

Pro tip: Be sure to check out our comprehensive Ultimate Guide to eCommerce Marketing Tools. It’s packed with the best eCommerce tools you can use for your store.

8. Craft a Custom Landing Page

Don’t leave your site visitors to hunt for your special deals. Design a dedicated landing page that showcases all your Cyber Monday offers. Add clear and compelling Call-To-Actions (CTAs) throughout your site that lead to this page. The landing page should be distraction-free with unmistakable CTAs.

For inspiration, consider this landing page from Jamie Dana. She effectively promoted her course through a landing page that spotlighted a special offer for Black Friday and Cyber Monday shoppers.

9. Amplify Your Retargeting Ads

Retargeting ads are a powerful tool to re-engage potential customers who have previously visited your website or social media profiles. They’re an excellent strategy to entice these visitors to return to your store and explore your Cyber Monday special offers.

Consider combining retargeting ads with retargeting email campaigns. This approach can remind existing customers about their favorite products. Depending on your industry, it might be beneficial to boost your advertising budget in the weeks leading up to and following Cyber Monday.

Take a look at this example from Alohas for inspiration:

10. Partner with Nonprofits and Charities

Attract socially conscious shoppers by partnering with a nonprofit or charity. You could pledge to donate a portion of your Cyber Monday earnings to a worthy cause, or initiate a special charity project locally. This strategy not only enhances your brand reputation but also appeals to online shoppers who appreciate supporting charitable causes. Consider this as a long-term brand strategy that yields benefits over time.

For instance, Weglot decided to donate 50% of all revenue made on Black Friday and Cyber Monday to several different charities, raising over $20,000.

11. Leverage Social Media Ads

Social media ads are a potent tool to retarget your site users and loyal customers. You can display Facebook and Instagram ads to potential customers who have abandoned their shopping carts. You could also target your top-of-the-funnel audience through a YouTube video ad.

Consider the example of a TikTok ad from Walmart.

12. Offer Exclusive Deals for Subscribers

Building a strong subscriber base for your newsletter should always be a priority. As Cyber Monday approaches, offer your loyal customers an exclusive deal. This could be an additional discount, a flash sale, or free shipping.

You can also use this strategy to attract new subscribers. Offer exclusive deals to people who subscribe to your newsletter as Cyber Monday approaches. This strategy can convert one-time customers into lifelong patrons.

P.F. Candle Co. did just that. They held an exclusive sale for newsletter subscribers during Cyber Monday, interestingly without mentioning Cyber Monday at all, and simply announcing that there’s a sale going on.

13. Upsell and Cross-Sell

Cross-selling and upselling are crucial strategies to maximize your Cyber Monday revenue. You should cross-sell to customers by offering them complementary products along with their initial purchase. For instance, if they’re buying a phone, offer them a case when they look at their shopping cart.

14. Utilize SMS Campaigns

SMS marketing is trending these days, and it’s definitely worth incorporating into your Cyber Monday campaign. Launch a concise SMS marketing campaign to inform your customers about your offers, coupon codes, and return policies.

For example, the apparel brand Brotherly Sole promoted limited quantities in their range by offering online shoppers a free item with every purchase made during Cyber Monday in 2021. Their message included a link that led directly to the sales page.

Pro tip: use an exit popup or a lead form to collect phone numbers and add subscribers to your SMS list.

Takeaways

Creating an effective marketing campaign is one of the most important things you should do before Cyber Monday. This will help you ensure that you’re reaping the benefits of the big shopping day. An effective advertising campaign also improves your brand reputation, attracts new customers, and increases conversion rates. All of this leads to greater profits.

Here’s a summary of everything you can do to make the most out of Cyber Monday:

Launch a well-timed email campaign as it will help educate online shoppers about your special Cyber Monday offers.
Establish a strong online media presence and reach out to your target audience directly.
Partner with an influencer to reach your audience in a fun and creative way.
Create bundles of your products and pamper your loyal customers.
Offer additional discounts and special offers to your subscribers and VIP customers.

Need help creating an effective Cyber Monday campaign?

Are you looking to create a captivating campaign for this Cyber Monday? Do you want to attract new customers and reach out to your regulars, but you don’t know how?

Try ad.wrstrend! We have more than 600 marketers and agencies from different niches ready to help you. We can easily partner you with the right marketer with vast experience in your niche so you can execute your Cyber Monday campaign the right way. Get started now!

The Ultimate Guide: Innovative Marketing Tactics for Cyber Monday

Hire the best advertising marketers we have endorsed.

Cyber Monday: The E-Commerce Spectacle